Louis Vuitton has revealed bold plans for a new architectural landmark on Rodeo Drive — a sculptural superstore designed by legendary architect Frank Gehry that will replace the site of the scrapped Cheval Blanc hotel project in Beverly Hills.
The Paris-based luxury fashion house, owned by LVMH, plans to build a 45,000-square-foot flagship store at 468 Rodeo Drive. Gehry, known for the Walt Disney Concert Hall in Downtown Los Angeles and the Louis Vuitton Foundation in Paris, has envisioned a pair of white, windowless three-story buildings that resemble an abstract lotus flower. The structures, connected by two pedestrian bridges, feature overlapping petal-like flutes, curved lines, and prominent black LV logos at their peaks.
Rendering Courtesy of Louis Vuitton
According to renderings, the Gehry-designed emporium will include two inner courtyards and a rooftop deck with trees. The ground floor will house a cafe and exhibition space, while the second and third levels will offer a full range of Louis Vuitton’s luxury products — from men’s and women’s fashion to jewelry, watches, beauty products, and travel goods. Atop the building will be a 100-seat restaurant and open-air terrace.
Interior design will be led by acclaimed architect Peter Marino, who previously handled interiors for Dior and Chanel, as well as the now-defunct Cheval Blanc Beverly Hills hotel concept initially proposed for the site.
Louis Vuitton promises a “full lifestyle experience,” combining retail with hospitality and immersive brand storytelling. “The new location will take visitors into a full Louis Vuitton lifestyle experience showcasing its diverse universes of products and one-of-a-kind client experiences,” the company said in a statement to Women’s Wear Daily.
The site’s history reflects a high-stakes struggle over luxury development in Beverly Hills. LVMH purchased the former Brooks Brothers building for $245 million in 2018 and later secured approval for a 109-room Cheval Blanc hotel. However, that project was narrowly rejected by Beverly Hills voters in 2023, following a union-led petition that forced a citywide vote.
Now, LVMH is pivoting from hospitality to high-concept retail, with plans to break ground on the Louis Vuitton flagship as early as 2026. If approved, the Gehry-designed store is expected to open in 2029, bringing a futuristic architectural flourish to one of the world’s most iconic shopping streets.
