Many real estate agents want more leads but don’t want to gamble thousands of dollars upfront on advertising that may or may not convert.
That’s why pay per close real estate lead programs have exploded in popularity. Instead of paying monthly subscriptions or ad spend, agents only pay when a transaction actually closes.
If you’re searching for real estate leads with no upfront fees, here are the top companies offering pay at closing models, ranked by reputation, scale, and flexibility.
OpCity, owned by Realtor.com, is one of the largest pay per close referral networks in the country.
Agents are matched with buyers and sellers through Realtor.com’s platform and only pay a referral fee once a transaction closes. OpCity provides coaching and CRM tools to help agents convert leads, making it appealing for newer agents who want structure.
Referral fees typically range from 30% to 38% of the commission.
Best for: Agents who want a structured system and high national volume.
Zillow Flex is Zillow’s pay-at-closing lead program designed for high-performing teams and brokerages.
Unlike traditional Zillow advertising, there are no upfront ad costs. Instead, Zillow takes a referral percentage only after a successful closing. Flex partners receive strong lead flow but must meet strict performance standards.
Referral fees often fall between 35% and 40%.
Best for: Experienced teams with strong conversion systems.
Redfin’s referral network sends overflow buyers and sellers to partner agents in markets where Redfin agents are at capacity.
Agents only pay after closing, making it a true no-upfront-cost program. Redfin leads tend to be active buyers and sellers already engaged in the search process.
Referral fees are typically around 30%.
Best for: Agents who want motivated clients without marketing spend.
ListWithClever connects sellers with partner agents offering reduced listing fees. Agents pay a referral fee only when a transaction closes.
The program focuses heavily on seller leads and attracts price-conscious homeowners looking to save on commission while still working with a full-service agent.
Best for: Agents targeting listing opportunities.
PropertyEstimate.com is one of the country’s premier platforms for home valuations and cash offers. It is owned and operated by Amo Realty and generates seller inquiries.
Best for: Agents who want a true pipeline for seller leads.
👉 Agents can learn more visiting the Property Estimate referral network or "Contact" below to inquire more.