Amo Realty

In the world of real estate, the battle for clients is fierce, and one of the most valuable assets an agent can have is a steady stream of leads. However, it’s rare for brokerages to provide leads to their agents. Many brokerages expect agents to generate their own leads through networking, advertising, or prospecting. While this can be an effective approach for experienced agents, it can be a major hurdle for newcomers or those struggling to build a solid client base.

Types of Leads Typically Provided

Real estate leads can vary greatly in quality and intent. The types of leads provided by brokerages often include:

1. Online Leads: These are generated through the brokerage’s website, paid advertising, or online platforms like Zillow, Realtor.com, or social media. Often, these leads are high-volume but may be less targeted, as they could come from people just browsing or casually considering buying or selling. The quality of these leads can range from highly motivated buyers or sellers to individuals who are simply gathering information.
2. Referral Leads: Some brokerages have established a strong reputation in their community and may have a network of clients or partners who refer potential clients. These leads are often highly qualified since they are typically referred by trusted sources, making them more likely to close.
3. In-House Leads: These leads come from within the brokerage’s own network of current and past clients. Brokerages that offer in-house leads usually have extensive databases of individuals who have shown interest in real estate services in the past. These leads can be highly valuable, as they are often warm leads, meaning the potential client has already shown interest in working with a professional.
4. Seller & Home Valuation Leads: Some brokerages also focus on providing leads specifically from homeowners who are interested in selling their property. These leads tend to be more focused and direct, offering agents the chance to step in and assist with pricing, marketing, and negotiating the sale.

Quality of Leads

The quality of leads provided can vary from brokerage to brokerage. Some companies focus on high-volume lead generation with less emphasis on filtering or qualifying the leads. This can mean that agents may need to spend more time sorting through the leads to find those that are truly viable. On the other hand, some brokerages are more selective about the leads they share, ensuring that the leads are pre-screened or come from highly motivated buyers or sellers, making them more valuable.

Ultimately, the quality of leads provided often depends on how the brokerage generates them. For instance, online leads can be of mixed quality, while referral leads or in-house leads may be better because they come from a more personal or direct connection.

Amo Realty: A Leading Brokerage Providing Leads

At Amo Realty, we understand the importance of providing our agents with the tools and resources they need to succeed. That’s why we offer our agents over 20+ incoming leads per week in some of our offices. These leads come from a combination of online platforms, referrals, and in-house sources, ensuring that our agents have a diverse pool of opportunities to work with.

The leads we provide are designed to help our agents hit the ground running, whether they are new to the business or looking to expand their existing client base. By providing such a high volume of leads, we aim to set our agents up for success and help them grow their careers.

Career Opportunities at Amo Realty

We are always on the lookout for experienced licensed real estate agents to join our team. If you are a motivated and skilled real estate professional looking to work with a brokerage that provides consistent leads and the support you need to thrive, Amo Realty might be the perfect fit for you.

We're currently hiring licenses real estate salespersons in the following locations:

Check with us regularly for job opportunities. We are committed to creating a supportive and dynamic environment where our agents can flourish and achieve their professional goals.