In traditional real estate, most homes are listed publicly on the Multiple Listing Service (MLS), which feeds to popular websites like Amorealty.com, Zillow, Realtor.com, and Redfin. But not all sellers take this route. Some choose a strategy known as a pocket listing.
A pocket listing is a property that is for sale but not made available to the general public through the MLS. Instead, it’s privately marketed by a real estate agent or brokerage to a select group of buyers, investors, or agents. The listing remains “in the agent’s pocket,” hence the name.
How Pocket Listings Work
Pocket listings are typically shared through private networks, word-of-mouth, email lists, or internal brokerage communication channels. Only pre-screened or high-intent buyers are informed. These buyers often have strong purchasing power or specific property preferences.
In some cases, pocket listings are promoted to clients already working with a brokerage. In others, the property might never appear online at all, and the entire deal is done quietly.
Why Some Sellers Prefer Pocket Listings
There are several reasons a seller might choose to keep their home off the public radar:
1. Privacy
Some sellers don’t want strangers walking through their home or knowing that they are selling. High-profile individuals, celebrities, or executives often use pocket listings to avoid public attention.
2. Exclusivity
A private sale can create a sense of exclusivity. Some luxury or high-end sellers believe their property will attract more serious offers if it feels rare and off-market.
3. Testing the Market
Pocket listings allow sellers to test interest and price without officially putting the home on the MLS. If it doesn’t sell privately, they can later list publicly with adjusted pricing or staging.
4. Time Flexibility
Sellers who aren’t in a rush may prefer a slower, low-key process. They can entertain offers without strict timelines or pressure from open houses.
5. Strategic Marketing
Some brokerages use pocket listings as a way to generate demand. By sharing them with select clients or investors, they can often spark early interest and pre-empt competition.
6. Avoiding MLS Restrictions
Certain markets or associations impose rules once a home hits the MLS, such as how quickly showings must be offered or how long the listing can remain active. Some sellers prefer to avoid these rules.
Is a Pocket Listing Right for You?
Pocket listings are not for every seller. They limit visibility, which can reduce the number of offers. For properties in hot markets or with broad appeal, a public listing might fetch better terms. But for sellers prioritizing privacy, exclusivity, or control, a pocket listing offers clear benefits.