Seefried Industrial Properties, a developer long known for its large-scale industrial projects, has secured approval to build a 412-home community on a former quarry site in Pleasanton, California. The project, dubbed Villages at the Quarry, marks a notable venture into residential development for the Atlanta-based firm.
Located at 3300 Busch Road, the 51.6-acre site sits between Busch Road and Valley Avenue, adjacent to the Eliot Quarry and near land previously acquired by Amazon. The plan includes 310 single-family detached homes and 102 rental apartments distributed across five buildings. A portion of the apartments, roughly a quarter, will be designated as affordable housing.
Community Design and Features
Designed by KTGY Architecture + Planning, the project blends a mix of styles, including contemporary, farm-style, and Spanish Revival influences. The two-story single-family homes will feature gabled roofs and optional junior accessory dwelling units (JADUs), with up to 57 granny flats permitted. The three-story apartment buildings will feature gray and white facades, board-and-batten detailing, blue-gray roofing, and balconies.
The development will include a 2-acre public park, and more than 1,000 total parking spaces, including a mix of garage, surface, and street parking. The apartment portion alone will offer 134 parking spots and five bicycle spaces.
Land History and Market Context
The site was purchased in 2022 by New York-based Square Mile Capital in an all-cash transaction totaling $65.9 million, or approximately $1.28 million per acre. The current ownership status of the land is unclear. The property sits just west of a 58-acre parcel Amazon purchased for $75 million in 2021, signaling continued investment and development interest in this portion of Alameda County.
A Residential Pivot?
Founded in 1984 by Ferdinand Seefried, Seefried Industrial Properties has historically focused on the industrial real estate sector, developing more than 200 million square feet of warehouse and logistics space valued at $18 billion. The Pleasanton project raises questions about whether the firm is exploring a more diverse portfolio that includes residential development.
Whether this move marks a strategic shift or a one-off opportunity, the Villages at the Quarry is set to transform a long-underutilized industrial site into a vibrant new neighborhood, expanding Pleasanton’s housing stock and adding a mix of market-rate and affordable homes in a high-demand region of the East Bay.